PR Blog for PR Agency Manchester & Edinburgh

Euro RSCG PR wins Hobbycraft brief

Euro RSCG PR has been appointed by arts and crafts chain Hobbycraft to handle its PR following a four-way pitch. The brief is to promote the brand to national, regional and local media. The account will be run by a regional PR team in Manchester led by MD, Brian Beech and a national PR team led by London-based consumer [...]

Euro RSCG Prosumer Report: This Digital Life

Google and Facebook Are the New Gods, But Jesus Died and His Name Was Steve Jobs. Today sees the publication of Euro RSCG’s new Prosumer Report, ‘This Digital Life’. Looking at the post-technology era it investigates how consumers and the trend-setting ‘prosumers’ are reacting to an age in which digital tools are seemingly omnipresent and asks [...]

THOMAS COOK APPOINTS EURO RSCG PR MANCHESTER

The Manchester office of Euro RSCG PR has been appointed by Thomas Cook to run its regional press office, providing support to its 1,200 stores across the UK. The agency will report in to the company’s national press office team in Peterborough. The tour operator is the second largest leisure travel group in the UK [...]

Consumer Conscience Study

Euro RSCG’s Consumer Conscience Study tracks the rise of activist consumers and has done since 2007. The latest data shows that consumers expect businesses to drive positive change as much as Governments and that the brands who do will be rewarded. You can view the blueprint here.

WAM! It’s our Manchester PR Review: 23rd March

Summer time just around the corner – highs of 21 degrees Celsius, the budget review and a story that has shocked our Manchester PR office… Read all about it! Pimms A drink that conjures up memories of sun, picnics, warm evenings around a BBQ and good times has kick started British Summer time this year [...]

New Euro RSCG Prosumer Report: My Body, Myself, Our Problem: Health and Wellness in Modern Times

The new Euro RSCG Prosumer Report: ‘My Body, Myself, Our Problem: Health and Wellness in Modern Times’ reveals a subculture of Proactive Health Consumers that are more informed, proactive, and empowered. Everything about how we regard, prevent, and treat illness is changing, thanks to new tools and technologies. Just as Prosumers are shifting the balance of [...]

Kate Robertson , UK Group Chairman at Euro RSCG, talks to The PR Blog in Manchester

Kate Robertson, UK Group Chairman at Euro RSCG talks to Euro RSCG PR Manchester about the impact of social media on how young people communicate in the age of protest. Kate, as founder of One Young World, has the first hand experience of this on a truly global scale.

Letter from America 2: David Jones keynote at Euro RSCG Global Leadership Meeting in Miami

So, we begin the Euro RSCG Global Leadership Meeting in Miami today and it is opened by David Jones, the leader of the leaders. He is Global CEO of Havas and Euro RSCG Worldwide whose first job in advertising, ironically, was in Manchester. He was born and schooled in Cheshire and is a really good [...]