Marathons have been in the news recently, sadly not always for the right reasons. It was poignant, though, that last week saw the funeral of Vince Regan who founded the Bolton Marathon in 1981 which attracted a field of 8000 runners (myself included.). Its official title was the Pony British Marathon and I put my [...]
Putting a spin on it It is that time of year again, when young graduates fire off applications to PR consultancies in the hope of finding employment. That is if they are not going off on their gap year. I didn’t have that luxury – I worked at Cussons Soap Factory in Salford every summer [...]
I love new business. It is the life blood of any agency. I love the thrill of the chase, from the first phone call from a prospective new client to the heart pumping pitch, plus everything in between. The brainstorms; the mystery shop; the chemistry meeting; the heated discussions as to what stays in the [...]
In PR, it’s customary when you get a new business brief in to engage in extensive research on the prospective client. So, if you’re pitching for a brewery, you go out and drink a lot of their beer; if you are pitching for a retailer, you go and spend lots of money in one of [...]
The second part of Brian Beech‘s tips on getting a job in PR, following his PRCA talk in Manchester… So, your CV has excited and engaged and got you through the door! What do you need to do in preparation before you get there since, as the song says, ‘You only get one shot’? [...]
