Consumer PR study

CONSUMER PR STUDY FINDS CSR IS EXPECTED TO SOLVE GLOBAL PROBLEMS

  Companies are expected to step up where governments have failed. Transparency, sustainability, and a purpose beyond profit are more than popular catchphrases. They’re now bottom-line expectations for how larger businesses and brands are expected to operate, according to new research by Havas PR UK.   A new consumer PR study, “Project Superbrand: 10 Truths […]

CSR Strategy

What is CSR? Benefits of Having a CSR Strategy

CSR and Business Ask any business if it has a CSR strategy and it is likely to say yes. Ask what that strategy is and you often get a less confident response. If you look at the many activities businesses classify as corporate social responsibility, CSR strategy does seem to be a catch all term […]