Ideal Standard

Campaign: Bathroom Behaviours

Trade PR Campaign Ideal StandardWorking with Havas PR, Ideal Standard found a new way to illustrate the total bathroom solutions offered by the international manufacturer of bathroom products. A trade PR campaign supporting the project gained widespread coverage across bathrooms, interiors, design and building press.

By installing sensors in the homes of volunteers from across Europe, Ideal Standard found out exactly what goes on in the bathroom. Its Bathroom Behaviours report highlighted the differences between people from different countries, the differences between the sexes and how bathroom behaviour has changed over the years.

The Havas PR Manchester team secured coverage in trade and consumer press for the Bathroom Behaviours report that was produced as a result of the study.

Coverage highlights included in-depth coverage in leading industry titles such as Designer magazine and Essential Kitchen & Bathroom Business, plus news article in national newspapers including The Times and the Daily Express.