Is it not strange that desire should so many years outlive performance? Henry IV, 3.4.283 Goodbye, David Beckham, master of the PR stunt and first modern global English sporting brand. From Goldenballs to golden locks, tattoos to missed penalties, you will be missed on the pitch. Yet, off the green grass, things will be strange [...]
I was fortunate enough to attend a very interesting conference last week on how PR is changing. Speaking were lots of brand marketers, as well as core PR types, all stating the move away from media relations to ‘brand journalism’. I enjoyed the conference and will even forgive the use of some cliché bingo terms [...]
I had the pleasure of attending a lecture by Sir Terry Leahy last week at The University of Manchester Business School, to discuss his lessons on management and potential drivers for growth for businesses in the recession, based on his vast and successful experiences at Tesco. Being a good scouser and Evertonian, Sir Terry has a [...]
Marathons have been in the news recently, sadly not always for the right reasons. It was poignant, though, that last week saw the funeral of Vince Regan who founded the Bolton Marathon in 1981 which attracted a field of 8000 runners (myself included.). Its official title was the Pony British Marathon and I put my [...]
Communicators are paid good money to ‘get the message across’, yet many seem incapable of doing so clearly and simply. In this guest blog John Rentoul, prominent political journalist and author of the Banned List, a manifesto against jargon and cliche, explains how his book can help you communicate better… The New York Times obituary [...]
