Havas PR appointed by Rohan

Rohan appoints consumer agency Havas PR



Havas PR has been appointed by Rohan, one of the UK’s leading retailers of outdoor and travel equipment and clothing. The consultancy will be responsible for Rohan’s National and Regional Press Offices; Local Marketing for all new and refurbished stores; and a product placement campaign across all of its product sectors.

Commenting on the appointment, Rohan’s Brand Development Manager, Becky Serieys, said; “These are very exciting times for Rohan and we are delighted to have Havas as our PR partner. At Rohan we’re not great fans of bling, over branding and bull and Havas spoke our language.”

Rohan’s product range covers performance clothing to shoes to luggage, with everything still built on the original Rohan design principles that were conceived around a kitchen table in North Yorkshire by the company’s founders, Paul and Sarah Howcroft, over forty years ago.

The account will be headed up by Havas PR MD, Brian Beech: “Rohan is an unique brand with 60 shops and it prides itself on creating a range that is that is all people need and nothing that they don’t. Their gear will look good ten years after the latest designer creations have become obsolete.”