Summer time just around the corner – highs of 21 degrees Celsius, the budget review and a story that has shocked our Manchester PR office…
Read all about it!
Pimms
A drink that conjures up memories of sun, picnics, warm evenings around a BBQ and good times has kick started British Summer time this year by erecting the world’s largest deck chair in Bournemouth. The 8.5m structure, taller than a London double-decker bus and weighing more than an Elephant was created by artist Stuart Murdoch.
Rocky biscuits
Now everyone thinks a year in their childhood was the best year for kids.
Mine was 1999, Brian Beech’s was 1842.
However, a great research story from Rocky biscuits has ended the debate claiming 1976 was the No.1 year for kids, with the long hot summer and Raleigh Chopper bikes. 2011 on the other hand was voted the worst with more than a third of kids banned from playing outside unless supervised.
A great story that created follow up mentions from columnists in a couple of national titles.
http://www.thesun.co.uk/sol/homepage/news/4205731/1976-was-No1-year-for-kids.html
And now for the most shocking story of the week.
The story speaks for itself. Key points in the story are as follows:
- Hat up a tree
- Sharon could hardly believe her eyes
- After April 10th it will be destroyed.
Tweet Tweet
Trending this Friday is #prsongs. We have been having fun in the Havas PR office this morning.
Welcome to the official Havas PR TOP TEN.
1. If you wannabe my lover you gotta print my story, friendships don’t last for ever if coverage doesn’t hit!
2. A million phone calls later
3. Just another sell in Monday
4. Wrote a release on Monday, Sold it on Tuesday, Coverage appeared on Wednesday and on Thurs, Fri and Sat, we chilled on Sunday
5. AVE easy as 1 2 3
6. Gimme Gimme Gimme (some space in your feature)
7. I Just Called to say… Did you get my email?
8. Gorkana – What’s my name?
9. I’m starting with the man at The Mirror
10. You spin me right round baby
Budget Day 2012 PR
It has been a busy week in the office. For the budget, Jonathan Welsh our associate director, joined one of our professional services clients on budget announcement day to number crunch.
Getting a client’s message across on days such as the budget can be tough, as there is so much competing noise. Here are five top tips from us to ensure you aren’t left as an afterthought:
1. Establish relationships before the event. Find out who is covering the topic and what their areas of interest are.
2. Plan the day. PROs should work alongside experts to take a position in real-time for social media and then work to an agreed timetable for a more considered analysis.
3. Be interesting but true to your brand. Don’t waste time with ‘me too’ comments and press releases, establish whether or not you truly have an interesting point to make and why it is unique. If you haven’t got one, then don’t add to the debate – this will save time, money and not alienate journalists.
4. Ensure contact details are clear and that spokespersons are available for the next 48 hrs. Nothing worse than issuing a press release and then journalists being unable to get hold of the person making the comment.
5. Analyse the facts behind the spin. Important details can often be left in accompanying reports rather than speeches – the budget being a prime example. Find the source as soon as it’s available and ensure your client is well briefed – otherwise you may let an opportunity go begging.
Busy Bees
Myself and Vic went on another successful media drop day with Greggs Easter products. We skipped lunch and instead treated ourselves to a lemon drizzle doughnut. Just take a look at this amazing new GIANT bunny biscuit…
Not sure who the model is…
Have a lovely weekend in the sun.
I will… with a pint or two.
Ginge
Alex Duckett
