I had the pleasure of attending a lecture by Sir Terry Leahy last week at The University of Manchester Business School, to discuss his lessons on management and potential drivers for growth for businesses in the recession, based on his vast and successful experiences at Tesco. Being a good scouser and Evertonian, Sir Terry has a [...]
Putting a spin on it It is that time of year again, when young graduates fire off applications to PR consultancies in the hope of finding employment. That is if they are not going off on their gap year. I didn’t have that luxury – I worked at Cussons Soap Factory in Salford every summer [...]
I love new business. It is the life blood of any agency. I love the thrill of the chase, from the first phone call from a prospective new client to the heart pumping pitch, plus everything in between. The brainstorms; the mystery shop; the chemistry meeting; the heated discussions as to what stays in the [...]
The second part of Brian Beech‘s tips on getting a job in PR, following his PRCA talk in Manchester… So, your CV has excited and engaged and got you through the door! What do you need to do in preparation before you get there since, as the song says, ‘You only get one shot’? [...]
(Part 1) This week I was a guest speaker at the Public Relations Consultants Association’s Careers Day at MMU’s Business School where 100 eager undergraduates hung on my every word. Well not quite, but they were an interested and questioning group who seemed to have a genuine desire to work in PR. So what advice [...]
