Running and I go back a long way – 26 miles and 385 yards, in fact. I ran the first ‘modern day’ local race in the 1980s, the Bolton Marathon, in 3 hours 45 minutes and who can ever forget the delights of the infamous incline fittingly called Plodder Lane which greeted runners after 24 [...]
This week at Euro Manchester towers there were a few stories that caused the PR team to tip their hat, especially to the social media world for creating fun videos we all want to share. Thirsty?! You will be. Starbucks The Starbucks marketing campaign caused a frenzy in the office as the team battled [...]
Last week saw the 2012 Asda Athletes workshop come to Manchester, and we went along to manage the PR. Fresh from Wembley where the workshop had been held the day before with Olympic star, Kriss Akabusi, the tour team arrived at the Etihad stadium (venue was much to my disgust…) to meet the most promising [...]
The new Euro RSCG Prosumer Report: ‘My Body, Myself, Our Problem: Health and Wellness in Modern Times’ reveals a subculture of Proactive Health Consumers that are more informed, proactive, and empowered. Everything about how we regard, prevent, and treat illness is changing, thanks to new tools and technologies. Just as Prosumers are shifting the balance of [...]
The secrets of Manchester number one product placement PR team: ‘Chubs and Ginge’. Their identities kept secret to keep them safe, here’s a day in the life of a pressure product placement drop… THE DIARY OF CHUBS AND GINGE 5.00 am start. Train 6.30. Manchester Piccadilly to London Euston. Victoria Wood and Alex Duckett Chubs and [...]
