Steve Bruce toilet seat is far from bog standard

Ever since he nodded home two injury time goals against Sheffield Wednesday in 1993 sending Brian Kidd on his knees on the Old Trafford pitch and pretty much the league title to Manchester United for the first time in 26 years, I’ve held a special place for Steve Bruce in my little heart.

So when our client, Hull-based bathroom manufacturer Ideal Standard, told us they would like to do something special to mark the fact Brucey had led local football team Hull City to the FA Cup final for the first time in club’s history – instantly I knew we had to do something that was beyond being just another bog standard piece of commemorative cup final memorabil… it needed to be something unique, something only Ideal Standard could truly produce.

Behold: the Steve Bruce toilet seat.

Steve Bruce toilet seat
The (very) limited edition commemorative toilet seat, featured an image of Hull City manager Steve Bruce on one side; and was emblazoned with Hull’s famous amber and black stripes – the home kit club colours which earned them the nickname ‘The Tigers’ –  on the other.

Ideal Standard employs around 300 people in Hull and has been manufacturing in the city since 1936. Originally founded as the National Radiator Company, Ideal Standard is now the UK’s leading bathroom manufacturer and a market-leading provider of innovative design-driven bathroom solutions and products. The special Loo Seat was a bit tongue-in-cheek, but it was a really nice fit, too.
The toilet seat certainly captured the imagination of the nation and was featured in several national newspapers in the UK in the run up to the cup final; along with attracting  media attention in Ireland, the USA and Italy.

It also featured on ITV, BBC local news, Radio Humberside, TalkSport and Sky Sports News – with SSN legend himself, Jeff Stelling, giving it the thumbs-up.

Despite the fantastic start to the match, Hull eventually suffered the sink-ing feeling, eventually beaten 3-2 by Arsenal in extra time.

Thankfully no-one was sent off for an early bath and we are still hoping that despite the disappointing result, this famous toilet seat will raise lots of cash for a local charity in Hull, when it is auctioned later this week.