This week at Euro Manchester towers there were a few stories that caused the PR team to tip their hat, especially to the social media world for creating fun videos we all want to share.
Thirsty?! You will be.
Starbucks
The Starbucks marketing campaign caused a frenzy in the office as the team battled the queues for their free latte before noon. The ‘get more personal’ campaign is already in place in the US putting customers at the centre of their marketing with the simple act of writing their name on cups when ordering a coffee. A smart personal branding move by Starbucks.
Guinness
Following the Starbucks campaign, another viral sensation flooded our inboxes, this time from Guinness for St Patrick’s Day. With more than a million views in the week leading up to St Patrick’s Day, the video sees a sheepdog rounding up a group of men that are distracted by the normal obstacles they would face on a night out. Eventually the bewildered group find themselves safely in the pub after battling strip clubs and a curry to share a cold pint of the black stuff. Amusing and clever piece of online fun that will continue to be forwarded from inbox to inbox.
http://www.youtube.com/user/GuinnessGB?v=y07at1bU89Q
Littlewoods
As Mother’s Day approaches there have been a few nice topical PR stories in the press highlighting brands. Littlewoods devised one that focuses on the time Mother’s Day will be over – 10am for most hard-working pressed mums on a Sunday. The poll also found that mothers expect to be back in their routine by that time and 90% don’t think they will get a lie in. Simple, snappy and effective brand awareness.
Hope that whet your appetite for some top stories that brought a smile to our team.
It’s nearly beer o’clock on a Friday over here and I think I know which beverage I will be going for!
Over and out – Vic from Euro Manchester 
xx
