Google and Facebook Are the New Gods, But Jesus Died and His Name Was Steve Jobs. Today sees the publication of Euro RSCG’s new Prosumer Report, ‘This Digital Life’. Looking at the post-technology era it investigates how consumers and the trend-setting ‘prosumers’ are reacting to an age in which digital tools are seemingly omnipresent and asks [...]
The new Euro RSCG Prosumer Report: ‘My Body, Myself, Our Problem: Health and Wellness in Modern Times’ reveals a subculture of Proactive Health Consumers that are more informed, proactive, and empowered. Everything about how we regard, prevent, and treat illness is changing, thanks to new tools and technologies. Just as Prosumers are shifting the balance of [...]
Day 3 of the Global Leadership Meeting and it’s ‘The Future According to Facebook’, a presentation from the company’s Blake Chandlee. Fitting it took place today as it is Facebook’s eighth birthday. Yes, it is only eight years old. Think how much the world has changed in that short space of time and how much [...]
So, we begin the Euro RSCG Global Leadership Meeting in Miami today and it is opened by David Jones, the leader of the leaders. He is Global CEO of Havas and Euro RSCG Worldwide whose first job in advertising, ironically, was in Manchester. He was born and schooled in Cheshire and is a really good [...]
Clever stunt of the week goes to the guys at Tropicana juices who defeated the miserable UK weather to bring some sunshine into the lives of London commuters by installing their very own artificial sun. The artist team at Greyworld was commissioned to put together the 2,500kg fake sun and after a six month construction project, [...]
