Asda has launched Wonky Veg

Asda has launched Wonky Veg

                                      There’s been major excitement at Havas PR towers thanks to the fact Asda has launched Wonky Veg. It was a great and worthwhile campaign for us to work on alongside Asda’s brilliant in-house team, and it’s […]

Consumer PR study

CONSUMER PR STUDY FINDS CSR IS EXPECTED TO SOLVE GLOBAL PROBLEMS

  Companies are expected to step up where governments have failed. Transparency, sustainability, and a purpose beyond profit are more than popular catchphrases. They’re now bottom-line expectations for how larger businesses and brands are expected to operate, according to new research by Havas PR UK.   A new consumer PR study, “Project Superbrand: 10 Truths […]

challenger brands

The Many Faces of a Challenger Brand

“It’s more fun to be a pirate than to join the navy.”     – Steve Jobs Going up against the market’s most well-established brand in a bid for dominance is quite the challenge, however many brands that we know and love not only overcame but  embraced this hurdle and made it part of their identity. There […]

BBC at Media City

A day in the life of PR: Visit to BBC studios at Media City

Also known as ‘the day I was virtually attacked by buffaloes’ at Media City Last week I joined a few colleagues for a behind-the-scenes tour of the BBC at Media City in Salford Quays. We had a sneak peek at the studios for BBC Sport, BBC Radio 5 Live, BBC Radio Manchester and BBC Breakfast. […]

Digital PR Tools

6 Valuable Digital PR Tools

There is a common misconception when it comes to finding valuable digital PR tools. The problem is that some people will not grasp the fact that digital PR and ‘traditional’ PR are one and the same. Social media should be viewed as channel, analytics as part of everyday evaluation. Only by accepting digital PR as […]