challenger brands

The Many Faces of a Challenger Brand

“It’s more fun to be a pirate than to join the navy.”     – Steve Jobs Going up against the market’s most well-established brand in a bid for dominance is quite the challenge, however many brands that we know and love not only overcame but  embraced this hurdle and made it part of their identity. There […]

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Reality Cheque – Is It Ever Ok For Charities To Pay Celebrities?

Though the less dubious among us may brush Friday the 13th off as a simple triviality, there can be no denying that last week’s ‘Black Friday’ brought particular bad luck to Made in Chelsea’s Alexandra “Binky” Felstead. On Friday, the TV star posted a picture of herself holding a handwritten sign, stating “Please follow @barnardosretail […]

Student PR experience

Practice makes perfect, five weeks at Havas PR

Nothing rings truer to me after my five weeks work experience at Havas PR than the cliché “practice makes perfect”. Not in the sporting sense of the word practice, but rather in the pursuit of a vocation. The study of distinguished intellects and theorists is all well and good up to a point, but to […]

DFS appoints retail PR specialists Havas

DFS appoints retail PR specialist Havas

Retail specialist Havas PR is pleased to announce that we have been appointed by DFS to run its Regional Press Office. The account will be handled by our retail PR team in Manchester, with the agency’s remit being new store openings; local marketing; and supporting DFS’s chosen charities, British Heart Foundation, Children in Need and the Duke of […]

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Valentine’s Day PR stunts: The Good, The Bad and The Risqué

  It’s fast-approaching the time of year again that fills many of us with a strong sense of impending dread – Valentine’s Day PR stunts. That time of year where we shudder at the thought of approaching heart-smothered card shops, where singletons hide away in darkened rooms for 24 hours and where those of us […]