Selfies are no longer cool, says New Havas Survey

The ‘Dad Selfie’ favoured by Trump, Corbyn and Cameron has taken the shine off the Kardashian-led super-trend


In the week a baby dolphin was reportedly killed thanks to selfie-seekers in Argentina, a new survey from Havas PR UK has claimed the era of the selfie is set to end.

In news that should alarm the Kardashians, the survey of 2,000 people found that the photography trend is losing popularity among trend-setting millennials, thanks in part to bumbling older figures such as Donald Trump, David Cameron, Prince Andrew and Jeremy Corbyn, who have inundated social networks with selfies.

According to the research by the communications experts, more than 62% of 18-55 year olds agreed that selfies were now a ‘waste of time’. A further 61% of 18-24 year olds went as far to say that selfies had ‘become uncool’.

Looking for reasons as to why this is, nearly half (42%) of those 18-24 year olds said that selfies were now something that their parents did, which explains the negative impact embarrassing ‘dad selfies’ have had on the photography phenomenon.

Nigel Hughes, director at Havas PR UK, commented:

“Our survey suggests that selfies are no longer on-trend, and are now a cause of embarrassment for younger people. In fact, well over a quarter (38%) of 18-24 year olds claimed that they were never cool in the first instance, which could well be true considering how popular they have become with politicians.

“Celebrities and brands looking for the next big trend need look no further than the POV (point of view). More than 51% of 18-24 year olds said shots from their perspective are the new trend they intend to follow.

“Only 30% of those over 50 said they have started using POVs, so smart brands will follow the younger trend-setters and leave the selfies to the Trump and TOWIE.”