The Manchester office of Havas PR has been appointed by Thomas Cook to run its regional press office, providing support to its 1,200 stores across the UK. The agency will report in to the company’s national press office team in Peterborough.
The tour operator is the second largest leisure travel group in the UK with around 19,000 employees and has just launched its biggest brand campaign to date under the strap line ‘It is a wonderful world. Explore it with us.’
Commenting on the appointment, Bronwen Griffiths-Barrasso, Director of PR for Thomas Cook, said: “Euro’s retail credentials were extremely impressive, as was their knowledge of the changing media landscape. We are delighted to have them on board.”
This year sees the 140th anniversary since Thomas Cook, the company’s founder, embarked on a round the world tour. It now sends more than six million passengers abroad each year and is the largest retailer of UK holidays.
Managing Director, Brian Beech, who will head up a team of six on the account, is delighted to have added another of the country’s best known brands to Euro’s client portfolio.
“Thomas Cook is a fantastic new business win for us, coinciding as it does with the
Wonderful World campaign which is set to inspire holidaymakers and showcase the
breadth and diversity of destinations – at home and abroad – offered by the
“These are exciting times for Thomas Cook and we’re looking forward to working with store colleagues who we know have a great story to tell, especially as lots of them have travelled the world twice over!”
Havas PR’s other clients include Asda, Pets at Home, Greggs, Debenhams, High and Mighty, The Original Factory Shop, Vileda and Mecca Bingo