Google and Facebook Are the New Gods, But Jesus Died and His Name Was Steve Jobs. Today sees the publication of Euro RSCG’s new Prosumer Report, ‘This Digital Life’. Looking at the post-technology era it investigates how consumers and the trend-setting ‘prosumers’ are reacting to an age in which digital tools are seemingly omnipresent and asks [...]
From 21 degrees to snow in a week, the weather in Manchester has been apocalyptic. But with the sun peeking out again (expect for our Edinburgh PR team!), we’re seeing more and more of the general public’s flesh. So as toes get painted and bikinis get aired for the second time its food, drink and [...]
Summer time just around the corner – highs of 21 degrees Celsius, the budget review and a story that has shocked our Manchester PR office… Read all about it! Pimms A drink that conjures up memories of sun, picnics, warm evenings around a BBQ and good times has kick started British Summer time this year [...]
Last week saw the 2012 Asda Athletes workshop come to Manchester, and we went along to manage the PR. Fresh from Wembley where the workshop had been held the day before with Olympic star, Kriss Akabusi, the tour team arrived at the Etihad stadium (venue was much to my disgust…) to meet the most promising [...]
The new Euro RSCG Prosumer Report: ‘My Body, Myself, Our Problem: Health and Wellness in Modern Times’ reveals a subculture of Proactive Health Consumers that are more informed, proactive, and empowered. Everything about how we regard, prevent, and treat illness is changing, thanks to new tools and technologies. Just as Prosumers are shifting the balance of [...]
