Campaign: Feel at Home
Encompassing PR stunts, event sponsorship, press launches and corporate thought leadership, the campaign is one of the most innovative brand campaigns in transport sector history.
Central to brand positioning has been the success of the Sky One HD show, All Aboard East Coast Trains.
This is the second PR campaign around a documentary Havas has worked on in the past year, and viewing figures have beaten expectations.
Havas has supported the East Coast marketing and media relations team, working to create a real buzz among viewers and East Coast staff alike.
One of the most fun elements to the campaign has been helping profile the real stars of the show – the East Coast staff – and making sure local passengers have heard about their big moments in the spotlight.