Ladbrokes

Campaign: Degree Betting: What Are the Odds?

Ladbrokes PR student betting campaignTo help establish Ladbrokes as the home of ‘serious novelty’ betting, Havas PR wanted to create a new type of betting experience that would give Ladbrokes a point of view.

Our idea was to enterĀ  the student debt debate. We created a service which allows bets to be placed on the outcome of degrees.

The story had a huge impact across national print and broadcast channels (including the front page of The Sunday Times) and created a chance for Ladbrokes to lay out its credentials as anĀ  authority on serious novelty betting.