The Original Factory Shop
Following on from the success of the onesie, The Original Factory Shop took it a step further when they launched the ‘twinsie’.
Havas PR embarked on an intensive media relations campaign targeting both national and regional media.
Requests poured in from far and wide as ‘twinsie fever’ swept across Britain. The ‘twinsie’ then went Global with producers from ABC’s Good Morning America requesting samples for their anchors to wear on air!
More than 40 pieces of national, international and regional coverage were achieved across print, online and broadcast.
Online buzz hit an all time high with almost 1,000 twitter mentions after members of ‘McBusted’ wore the twinsie on ITV’s Sunday Side Up.