challenger brands

The Many Faces of a Challenger Brand

“It’s more fun to be a pirate than to join the navy.”     – Steve Jobs Going up against the market’s most well-established brand in a bid for dominance is quite the challenge, however many brands that we know and love not only overcame but  embraced this hurdle and made it part of their identity. There […]

Rohan appoints consumer agency Havas PR

Havas PR appointed by Rohan

    Havas PR has been appointed by Rohan, one of the UK’s leading retailers of outdoor and travel equipment and clothing. The consultancy will be responsible for Rohan’s National and Regional Press Offices; Local Marketing for all new and refurbished stores; and a product placement campaign across all of its product sectors. Commenting on […]

Every brand has a story - Havas PR

Brand storytelling in PR

At Havas, we believe that brand storytelling has never been more important in PR. Indeed, we recently launched a new white paper on brand storytelling which you can download here. That’s why we have launched the Havas PR 2014 One Hundred Word Story Competition, to help inspire our colleagues to have the imagination and vision to create […]