The Manchester office of Havas PR has been appointed by Thomas Cook to run its regional press office, providing support to its 1,200 stores across the UK. The agency will report in to the company’s national press office team in Peterborough. The tour operator is the second largest leisure travel group in the UK with [...]
Havas PR’s Consumer Conscience Study tracks the rise of activist consumers and has done since 2007. The latest data shows that consumers expect businesses to drive positive change as much as Governments and that the brands who do will be rewarded. You can view the blueprint here.
It’s fair to say that none of us wants to get older, let alone be called old, but when you look at the lifestyle of the already retired members of the grey market I wonder why we aren’t all looking forward to life after sixty. Yes, the stereotype of armchair bound grumpy old men makes [...]
A new report by Havas PR on the future of retail has identified six types of shoppers and in true tabloid style, we ask ‘What kind are you?’ An ‘Experiencer’, perhaps, one of the 10% of the population who take no prisoners, an uber shopper, in fact. To you, shopping is more than a means [...]