Consumer PR study

CONSUMER PR STUDY FINDS CSR IS EXPECTED TO SOLVE GLOBAL PROBLEMS

  Companies are expected to step up where governments have failed. Transparency, sustainability, and a purpose beyond profit are more than popular catchphrases. They’re now bottom-line expectations for how larger businesses and brands are expected to operate, according to new research by Havas PR UK.   A new consumer PR study, “Project Superbrand: 10 Truths […]

Rohan appoints consumer agency Havas PR

Havas PR appointed by Rohan

    Havas PR has been appointed by Rohan, one of the UK’s leading retailers of outdoor and travel equipment and clothing. The consultancy will be responsible for Rohan’s National and Regional Press Offices; Local Marketing for all new and refurbished stores; and a product placement campaign across all of its product sectors. Commenting on […]

Havas PR UK

Thomas Cook appoints Havas PR Manchester

The Manchester office of Havas PR has been appointed by Thomas Cook to run its regional press office, providing support to its 1,200 stores across the UK. The agency will report in to the company’s national press office team in Peterborough. The tour operator is the second largest leisure travel group in the UK with […]

The Grey Market

It’s fair to say that none of us wants to get older, let alone be called old, but when you look at the lifestyle of the already retired members of the grey market I wonder why we aren’t all looking forward to life after sixty.  Yes, the stereotype of armchair bound grumpy old men makes […]

Future of Retail

A new report by Havas PR on the future of retail has identified six types of shoppers and in true tabloid style, we ask ‘What kind are you?’   An ‘Experiencer’, perhaps, one of the 10% of the population who take no prisoners, an uber shopper, in fact.  To you, shopping is more than a means […]