Euro RSCG PR has been appointed by arts and crafts chain Hobbycraft to handle its PR following a four-way pitch. The brief is to promote the brand to national, regional and local media. The account will be run by a regional PR team in Manchester led by MD, Brian Beech and a national PR team led by London-based consumer [...]
Google and Facebook Are the New Gods, But Jesus Died and His Name Was Steve Jobs. Today sees the publication of Euro RSCG’s new Prosumer Report, ‘This Digital Life’. Looking at the post-technology era it investigates how consumers and the trend-setting ‘prosumers’ are reacting to an age in which digital tools are seemingly omnipresent and asks [...]
The Manchester office of Euro RSCG PR has been appointed by Thomas Cook to run its regional press office, providing support to its 1,200 stores across the UK. The agency will report in to the company’s national press office team in Peterborough. The tour operator is the second largest leisure travel group in the UK [...]
Euro RSCG’s Consumer Conscience Study tracks the rise of activist consumers and has done since 2007. The latest data shows that consumers expect businesses to drive positive change as much as Governments and that the brands who do will be rewarded. You can view the blueprint here.
Summer time just around the corner – highs of 21 degrees Celsius, the budget review and a story that has shocked our Manchester PR office… Read all about it! Pimms A drink that conjures up memories of sun, picnics, warm evenings around a BBQ and good times has kick started British Summer time this year [...]
