New Havas study finds selfies are no longer cool

Selfies are no longer cool, says New Havas Survey

The ‘Dad Selfie’ favoured by Trump, Corbyn and Cameron has taken the shine off the Kardashian-led super-trend   In the week a baby dolphin was reportedly killed thanks to selfie-seekers in Argentina, a new survey from Havas PR UK has claimed the era of the selfie is set to end. In news that should alarm the […]

Consumer PR study

CONSUMER PR STUDY FINDS CSR IS EXPECTED TO SOLVE GLOBAL PROBLEMS

  Companies are expected to step up where governments have failed. Transparency, sustainability, and a purpose beyond profit are more than popular catchphrases. They’re now bottom-line expectations for how larger businesses and brands are expected to operate, according to new research by Havas PR UK.   A new consumer PR study, “Project Superbrand: 10 Truths […]

challenger brands

The Many Faces of a Challenger Brand

“It’s more fun to be a pirate than to join the navy.”     – Steve Jobs Going up against the market’s most well-established brand in a bid for dominance is quite the challenge, however many brands that we know and love not only overcame but  embraced this hurdle and made it part of their identity. There […]

Student PR experience

Practice makes perfect, five weeks at Havas PR

Nothing rings truer to me after my five weeks work experience at Havas PR than the cliché “practice makes perfect”. Not in the sporting sense of the word practice, but rather in the pursuit of a vocation. The study of distinguished intellects and theorists is all well and good up to a point, but to […]

DFS appoints retail PR specialists Havas

DFS appoints retail PR specialist Havas

Retail specialist Havas PR is pleased to announce that we have been appointed by DFS to run its Regional Press Office. The account will be handled by our retail PR team in Manchester, with the agency’s remit being new store openings; local marketing; and supporting DFS’s chosen charities, British Heart Foundation, Children in Need and the Duke of […]