I was fortunate enough to attend a very interesting conference last week on how PR is changing. Speaking were lots of brand marketers, as well as core PR types, all stating the move away from media relations to ‘brand journalism’. I enjoyed the conference and will even forgive the use of some cliché bingo terms [...]
David Cameron’s description of the coalition government as ‘Ronseal, it does exactly what it says on the tin’ this week is not the first time he’s referred to the brand in a public speech. Back in 2004 he said that people were crying out for “Ronseal politics – they want it to do what [...]
It’s fair to say that none of us wants to get older, let alone be called old, but when you look at the lifestyle of the already retired members of the grey market I wonder why we aren’t all looking forward to life after sixty. Yes, the stereotype of armchair bound grumpy old men makes [...]
