Consumer PR study

CONSUMER PR STUDY FINDS CSR IS EXPECTED TO SOLVE GLOBAL PROBLEMS

  Companies are expected to step up where governments have failed. Transparency, sustainability, and a purpose beyond profit are more than popular catchphrases. They’re now bottom-line expectations for how larger businesses and brands are expected to operate, according to new research by Havas PR UK.   A new consumer PR study, “Project Superbrand: 10 Truths […]

New Prosumer Report: Citizenship and Communities

          It is, to paraphrase Paul McCartney, an ever changing world that we live in; one in which the power of communities is evolving and the role of citizenship is adapting. These relationships are crucial for a PR agency to grasp as the effect the very microcosms of life in which […]

Prosumer Report – Aging: Moving Beyond Youth Culture

The latest Prosumer report from Havas PR Worldwide is entitled Aging: Moving Beyond Youth Culture and, not surprisingly, I found it of particular interest.  It seems that the global obsession with youth is undergoing a transformation, as youth and youthfulness become increasingly less tied to one’s chronological age.  Rather than shying away from growing old, […]