Euro RSCG

Google and Facebook Are the New Gods, But Jesus Died and His Name Was Steve Jobs.  Today sees the publication of Euro RSCG’s new Prosumer Report, ‘This Digital Life’. Looking at the post-technology era it investigates how consumers and the trend-setting ‘prosumers’ are reacting to an age in which digital tools are seemingly omnipresent and asks [...]

Marketeers be warned.  A new breed of consumer has been born.  They’re more empowered.  They’re more proactive.  They’re more suspicious.  They’re smarter.  They’re more informed.  They’re Prosumers, a new generation of consumers that is more marketing savvy and demanding than ever before and, hence, more important to marketers and manufacturers.  That’s according to a Euro [...]