…. said Euro RSCG UK chief executive, Russ Lidstone, at today’s How-Do conference in Manchester. Russ was discussing how to “manage social momentum for brands” at the Euro RSCG PR UK sponsored event which aimed to examine the future of media engagement. He was one of a panel of leading industry figures chosen to present his [...]
Marketeers be warned. A new breed of consumer has been born. They’re more empowered. They’re more proactive. They’re more suspicious. They’re smarter. They’re more informed. They’re Prosumers, a new generation of consumers that is more marketing savvy and demanding than ever before and, hence, more important to marketers and manufacturers. That’s according to a Euro [...]
It wasn’t so long ago that getting your client coverage in a national newspaper was considered to be the ultimate achievement for a public relations company. Now, though, life has changed. Life is local and fewer people are reading national newspapers, especially the further north you go. They really don’t want to know about Big [...]
