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Valentine’s Day PR stunts: The Good, The Bad and The Risqué

  It’s fast-approaching the time of year again that fills many of us with a strong sense of impending dread – Valentine’s Day PR stunts. That time of year where we shudder at the thought of approaching heart-smothered card shops, where singletons hide away in darkened rooms for 24 hours and where those of us […]

GSOH REQUIRED

In PR, it’s customary when you get a new business brief in to engage in extensive research on the prospective client.  So, if you’re pitching for a brewery, you go out and drink a lot of their beer; if you are pitching for a retailer, you go and spend lots of money in one of […]

Valentine’s Day PR survey shows online romance is becoming real for millenials

Havas Worldwide’s annual Valentine’s Day PR survey, “Love & Lust”, conducted among 2,000 adults in the US and UK,  shows that 20thcentury science fiction scenarios of computer sex and love are becoming real in the 21st century for the rising generation of Millennials, who are immersed in computer games and online socialising Almost one-third (32 percent) […]

Valentine’s Day 2012…What’s Love Got To Do With It?

Valentine’s Day 2012 and at ‘50 something’ and for the first time in many, many years I find myself single.   I may have to send myself a card.  This emotional journey began when I was 13 and I took Lesley Rowson, aged 12, to see ‘Bonnie and Clyde’ at the ‘fleapit’ in Walkden.  She finished […]